1. Invest time in getting a good title (with good keywords) for each post
Every post you post is a new page of your blog and therefore a new opportunity to place a keyword for your company.
The post’s title is the title of the page and that’s the most important variable for positioning. Make sure that the best keyword appears at the beginning of the title and post body.
You can obtain more information on writing for the web
2. Your titles are captivating
People often says “I like” (Facebook) or make an RT (Twitter) based only on the title, even before reading the note. So the title should be captivating, compelling, have “hook.”
But do not abuse the title should reflect the content. Nothing gives me more angry to find that the title that interests me has nothing to do with the note, so I generated an enormous distrust of their author.
3. Write for your audience, your prospects and customers
The news of your company, but of course you publish, not what attracts customers. Maintains the focus of your blog on topics that will “hurt” to your customers.
Every question you get is a chance for a post. Think about the following, for each person who asks a question there are hundreds who are asking the same question but did not take the initiative to ask.
There are questions that deserve a post to answer, others will have to group them, each case is different.
4. Regularly publishes
Publish posts to your blog is to market and all economic activity must be time for promotion. So no “I have no time for blogging.” Agéndatelo if necessary, but set a goal and stick to a schedule, consider a minimum of 2 post per week.
5. Apaláncate on other blogs to reach your audience
I’ve said ad nauseum, posted on other blogs or websites related to your topic is the best and cheapest advertising you can do it effortlessly introduces you to a new audience.
6. Pronociona your blog active
A blog is a great marketing tool but, contrary to what many people think it is necessary to promote it first. You can leverage your presence in social media promoting the new posts that you publish or at least the best posts.
The blogging platforms used by default RSS (See: What is RSS?), So you can use tools such as Pingoat to send your post to news aggregators.
Use social bookmarking tools like Delicious, StumbleUpon, Blogs, Fresqui, MrWong, etc. to your posts. If you have a fanpage on facebook, send your posts, the same applies if you are part of a group on LinkedIn.
Use Twitter to interrelacionarte with your referrals, post offers, address questions, do surveys, etc..
Leave appropriate and intelligent comments on other blogs related to your topic and link to your blog.
7. Channeling traffic to your blog to your website
Today many companies use a combination of institutional website where they present their products and services and a blog where they post notes (called posts). If this is your case, then to the extent that your blog get traffic, you should refer you to the website, to make referrals to prospects and then, if all goes well, customers.
The most effective way to send that traffic is through links that contain keywords to the articles or services which offer more information.
8. Publishes a Newsletter
To maintain the relationship with your referrals’s nothing better than to publish a newsletter periodically. See How to Create a Newsletter for distribution.