The quality and quantity of housing services and entertainment offered to the parents grow rapidly in northern Europe with the state. This is due to an Increased demand That follows medical progresses and consequent This is due to increased demand following the consequent ly medical advances and longer life expectation. longer life expectancy.
A f ew years ago, people over 60, did not have a lot of choices about how to go F w years ago, people over 60, do not have much choice about how to go through through this life phase: to find accommodation in the family; Pls possible to stay independent; in a retirement home; or in a nursing home if not self-sufficient. phases of life: to find accommodation in the family; to remain independent as possible; in a retirement home, or in a nursing home if it is not independent. Today’s elderly people Became a very interesting target for advertisement, for Travels, for fashion and also for proposals of new and innovative residential concepts. Parents now a very attractive target for advertising, to travel, to fashion and also to proposals for new and innovative housing concept.
Elderly people today are more fit and independent than the ones of 10 or 20 years ago. Parents today are more fit and independent of the 10 or 20 years ago. If I think to my grandparents and compare Them to my parents, that are today about the same age, I can see a big differen ce in the physical and mental agility. If I think of my grandfather and compare them to my parents, who today about the same age, I could see a big differen ce in the physical and mental agility.